Showing posts with label Tom Peters. Show all posts
Showing posts with label Tom Peters. Show all posts
Tuesday, May 31, 2016
A prelude to Philly Beer Week 2016 - t minus 3 days
Gonna keep this really simple, fun, and visual for you today. This is the result of me simply scrolling and picking from amongst thousands of photos. They represent just a smattering of out-of-town guests that have come calling on Philly Beer Week. No order in these pictures, no captions, no rhyme or reason, but just one request please. I've had a couple occasions recently where I've found my pictures popping up around virtual beer hall. Want an original of one and permission to use it? Just ask. It's always worked well in the past. Thanks in advance for the courtesy.
Friday, February 13, 2015
Farm to Philly - Philly Beer Week 2015 goes to Belgium
 (click to visit full gallery of photos at Picasa) |
Figuring many of you catch my stuff in social-land, I'm gonna go out on a limb and presume that you're aware I just returned from Belgium.
Brussels, to be specific. With Philly Beer Week, Free Will Brewing, and a cast of characters exploring the Belgian beer landscape and brewing a collaboration beer at Hof ten Dormaal in Tildonk to be even more specific.
And if you didn't catch all the social love that I gave to this trip, you may have caught the Philly.com food/beverage blog — in conjunction with Philly Beer Week — that John Stemler (Free Will co-owner/brewer) and I contributed to while across the pond.
Rather than repeat here, below I've gathered a handy index that you can go exploring on your own. The one additional thing you get here, however, is many more pictures. Click above on our group picture at Cantillon to head over to Picasa for a much larger photo gallery than was included at Philly.com.
(link to) Pre-travel thoughts and planning
— The PBW/Philly.com crew thought it would be a good start to talk about some pre-trip thoughts, planning, expectations, etc. So we did. May not be all that riveting, but it set the groundwork.
(link to) En route
— Slightly more riveting than the first entry, this got into more of the trip across the pond and arrival.
(link to) Monday, Feb. 2
— Now things are really humming
— Moeder Lambic, Delirium Cafe, Grand Place
(link to) Tuesday, Feb. 3
— Bruges must be experienced up close and personal to be appreciated. Hopefully, we've helped with that.
— Le Pain Quotidien. Halve Maan brewery. Cambrinus. De Garre.
— Walking. Churches. Bridges. Canals. Food. Beer. Not exactly in that order or quantity.
(link to) Wednesday, Feb. 4
— I referred to this day as epic. In hindsight, I stand by that.
— Cantillon, Nuëtnigenough. Never enough. Indeed.
(link to) Thursday, Feb. 5
— The day that this trip was all about. Brew day at Hof ten Dormaal in Tildonk, just east of Brussels.
— And, back to Brussels for Le Coq, Cafe Bizon, and probably a place or two lost to the beer-soaked streets of Brussels.
(link to) Friday, Feb. 6
— More epictasticality. Boon, 3 Fonteinen, Lambics, trains. Classic Belgian/French dining.
(link to) John's review of Feb. 5-7
— Stemler takes a crack at knocking out three days of catch-up writing in one entry.
(link to) My post-trip wrap
— A huge shout-out to all involved, including the importer 12% Imports.
Friday, January 30, 2015
There's this little trip to Belgium next week
Post by The Brew Lounge.
Remember that raffle that I won in December from Philly Beer Week and 12% Imports? Well, it's finally here. Not that it snuck up on me all that much, but any ideas I had about preparing adequately to maximize my travels have all but evaporated at this point.
I know I have a flight, a hotel room, and a valid passport. The weather looks clear (and cold) leaving Philly and overcast/rainy (and not quite as cold) when arriving in Brussels.
Beyond that, oy.
That's not really true, though. The level of communication has been much higher than expected amongst all the principals involved in the trip. Brian Ewing of 12% Imports (the importer of the host brewery, Hof ten Dormaal) is picking up the travel tab for myself and the brewer I tapped, John Stemler of Free Will Brewing, and has been playing his liaison role between the brewing entities on both sides of the pond. This role has become even more critical in light of the devastating fire that HtD suffered earlier in January. They continue to work like crazy at their brewery just east of Brussels to prepare for our brew day on February 5.
The dialogue between the brewers, myself, Tom Peters (of Monk's Cafe), William Reed (Standard Tap), Casey Parker (Jose Pistolas), and others around the recipe specifications has also taken on a life of its own in long-running e-mail conversations. While it's still too soon to say with 100% certainty, you can bet we'll be talking about the recipe next week as we tweet, burp, share, post, blog, bleep, blurp, write, and take pictures along the way. The free-wheeling conversation leading up to the trip has been fun and educational for me as an outsider to the professional brewing world — or at least to the part that involves recipe formulation, ingredient planning and sourcing, etc.
Side threads have also sprouted in e-mail around other group excursions apart from brew day. Staying in Brussels, Cantillon is an obvious choice. Drie Fonteinen and Boon are also likely visits. As he has taken the lead in planning these additional visits, the respect that Tom Peters garners in his home away from home in Belgium is immediately obvious.
Finally, as Stemler and I will both be coming into Belgium prior to the larger group (we expect a total of 11 from Philly, I think is our last count, in the complete traveling group), he has been taking the lead in establishing other brewery meetups and possible brew days in order to further his professional relationships abroad during this trip.
So my rough count is that there have been over 130 e-mails over the past few weeks leading up to what should be a most-excellent trip. Now, it's time for me to count some Euros I have at my home desk and figure out if/how to get more. Set up my international data and calling plan. Figure out the best route into the city from the airport (likely the train). Determine which, if any, "gift beers" I'd like to pack for the new friends we make over there. Clothes, toiletries? Eh, minor stuff!
Oh, and the minor footnote of being 89% of the way through editing my 416-page book manuscript, due by the end of this week--is that today?! Separate story for a different day. Maybe I'll write something about it on the plane ride to Belgium.
While I'm in Belgium, expect to see updates here at The Brew Lounge. I'll also be forwarding some material to Philly.com for Michael Klein to include in his column. Philly Beer Week will also have some fun content that we'll be chipping in with along the way. And the usual social media outlets — The Brew Lounge on Facebook and The Brew Lounge on Twitter — should be alive and well during this trip and full of fun things found, heard, and tasted along the way.
Here we go....
Sunday, December 22, 2013
Philly Beer Week 2014 is underway
Not to suggest that Philly Beer Week is not a year-round endeavor for many around the Philadelphia region, but if there was any question of when it begins, it was surely answered yesterday at The Field House.
For the fourth consecutive year, Philly Beer Week has raised awareness and money for itself by conducting a raffle whereby one winning individual gets an all-expense paid trip to Belgium to brew a "Philly Beer Week beer". As part of the prize, he or she gets to take along their favorite local brewer.
Past brewers that have benefited from their fan bases include Brian O'Reilly (Sly Fox) with Belgian brewery DeProef, Chris LaPierre (Iron Hill) and Brasserie Dupont, and Chris Wilson (Weyerbacher) who brewed with the highly-regarded Brasserie de la Senne in Brussels.
This year, beer enthusiast Daniel Neuner won the raffle and chose Justin Low from Dock Street for the brewing excursion that will result in a beer collaboratively brewed at Brouwerij Dilewyns with head brewer Anne Catherine Dilewyns. I think this has worked out extremely well as Dock Street continues today to carry on its twenty-five year tradition (albeit with a short "break" in the late 90s) of representing the Philadelphia brewing scene.
The beer will make its debut at the annual kickoff to Philly Beer Week, "Opening Tap", and be available at events all around town during Philly Beer Week 2014 scheduled to run from May 30 to June 8.
The Field House served as a spacious venue to host the attending brewers from 25 local and regional breweries and the fans that came out hoping to win the grand prize. The drawing went off without a hitch for both Neuner and Low yesterday compared to November 2010 when the 2011 PBW collaboration trip was raffled off at McGillin's and neither the brewer nor the winning consumer was in attendance.
Gift box prizes were also raffled off, one of which was awarded to Mrs. Brew Lounge herself. See below for a picture of all the "swag", including some of the liquid kind from the relatively new Saucony Creek in Kutztown, Pa., that came with the prize box.
So there you have it. We now know who will be brewing what with whom over in Belgium. The dates have been locked in and Philly Beer Week 2014 will be here and gone before we know what happened to the next six months.
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