Showing posts with label Berks County. Show all posts
Showing posts with label Berks County. Show all posts

Wednesday, June 13, 2018

A nod to brewing history is back on display in Reading, PA

(photo credit: Brewers of Pennsylvania)

There are casualties during every Philly Beer Week. Often times they are related to missed e-mails and missed events. This one was out in the home turf of my youth, Berks County. Sorry to have missed the unveiling, but still nice to hear of this happening. Cue the press release. (and also, a nice news video from WFMZ)


Frederick Lauer Monument Restoration Complete
Rededication Ceremony Set for Friday, June 8th

HARRISBURG, PA (6.4.18) – After more than two years of committed work, the Brewers of Pennsylvania, the state’s official brewers guild, announces today that the Frederick Lauer Monument in Reading’s City Park has been restored. Lauer, the first national president of the U.S. Brewers Association (BA) is considered to be one of the early driving forces in establishing what would eventually become modern day brewing.

To commemorate the brewing pioneer’s trailblazing leadership and dedication to the local community, the BA constructed a monument in his honor in 1885 and gifted it to the City of Reading. It was the city’s very first statue. In early 2015, the monument was vandalized, and four bronze plaques were removed from its base. In 2016, the BA, the not-for-profit trade association dedicated to small and independent American brewers, donated $25,000 to Reading to restore the statue and the Brewers of Pennsylvania (BOP) collected donations from local breweries for repair work. In 2018, the BOP also donated $3,000 to the restoration project. The final round of fundraising came in the spring of 2018 when members of the Berks Brewers Guild produced a collaboration brew, Lauer’s Fellowship Ale. For each pint sold, participating breweries donated $3.50 to complete the restoration. The group raised over $5,000.

To celebrate the completion of the project, members of the Berks Brewers Guild, including BOP members Broken Chair Brewing Company (West Reading), Chatty Monks (West Reading), Oakbrook Brewing Company (Reading), Saucony Creek Brewing Company (Kutztown) as well as Schaylor Brewing Company (Shillington) will be hosting a free rededication ceremony of the monument on Friday, June 8th from 6 p.m. to 8 p.m. at the monument in Reading’s City Park (Washington Street & N 11th Street).

The event will include a Lauer's Fellowship Ale toast for those 21 and over, and a rereading of the speeches from the original monument dedication in 1885. The historic Ringgold Band, formed in 1852 and proud to be one of America’s first community bands, will provide entertainment. The Ringgold Band played at the original dedication in 1885.

“As the state’s official brewers guild, the BOP felt it was our duty to do our part in helping restore the
monument honoring Frederick Lauer, a local and national icon whose dedication to the craft of brewing beer helped pave the way for so many of our members as well as those beyond our Association from coast to coast,” said Chris Lampe, President of the Brewers of Pennsylvania and Co-owner and Production Manager at Weyerbacher. “Those who understand the craft beer industry know we all stick together, and we consider it a privilege to have teamed up with the Brewers Association and the Berks Brewers Guild in restoring this important piece of history.”

The first phase of the restoration project was completed in 2016, and involved replacement of the stolen bronze plaques and preservation work to the statue. This second phase focused on releveling the stone post and pier base, which had settled unevenly over the years, as well as replacement of the soil at the base, improvement in the drainage inside the base, and replanting the area with Sweet Woodruff, which will eventually spread and provide an attractive and low-maintenance groundcover. In addition, decorative stone was set in place to beautify what had previously been unattractive exposed stone aggregate beneath the statue.

Born in Germany in 1810, Lauer immigrated to the United States at age 12. He learned the brewing
process at an early age from his father. By age 16, he was foreman for his family’s brewery, and at 25, he became the brewery’s proprietor. For decades to follow, through innovation, hard work and business savvy, Lauer established himself as a brewing pioneer not only locally, but throughout the country.

Lauer’s commitment to pioneering the brewing industry was matched by his devotion to Reading. As
noted by the Berks History Center, Lauer was a key figure in changing Reading from the status of a
borough to a city in 1847. He helped to organize the Berks County Agricultural Society and the Board of Trade. Lauer also helped finance the Reading and Columbia Railroad, and he was a member of several charity groups, including the Reading Dispensary, Reading Relief Society and Reading Benevolent Society. His dedication to civic involvement led him to donate part of his seven-acre lot so that it could made into a park for community recreation.

About the Brewers of Pennsylvania - The Brewers of Pennsylvania is a 501c6 trade association that brings together leaders of Pa.-based breweries in order to promote and protect the brewing industry in the state. The Brewers of Pennsylvania, a strong and influential organization, serves the consuming public of Pa. by encouraging brand diversity in the market. BOP members employ an estimated 10,000 employees earning $296 million in wages and generating $1.1 billion in direct economic benefits to communities throughout the state. Its signature annual event is the popular Meeting of the Malts. #supportPAbeer


© Bryan J. Kolesar and The Brew Lounge, 2018. All content is owned and uniquely created by Bryan J. Kolesar. Unauthorized use and/or duplication of this material without express and written permission from Kolesar is strictly prohibited. Excerpts, images, and links may be used with advance permission granted and only provided that full and clear credit is given to Bryan J. Kolesar and The Brew Lounge with appropriate and specific direction to the original content. Contact Kolesar at TheBrewLounge@gmail.com


Monday, April 09, 2018

More Fox on the run: Sly Fox to grow with a new location


For those of you following along both here and in social media land, you may have caught me slipping some not-quite-confirmed news out there about Sly Fox's future [link to Facebook].

This isn't about that.

Instead, they chose to confirm another "rumor" that had been floating around - that of opening a brewpub in Berks County. Wyomissing to be specific. On the old Vanity Fair outlet complex property to be even more specific.

This strikes close to home for me, literally, as I was raised in Berks County and had my back-to-school fashion needs taken care of with shopping at the outlets - for Lee jeans and other stylish duds.

So in keeping with my proclamation last week that I'd begin sharing select press releases with you, I believe this one certainly falls under the umbrella of news you can use. Sly Fox beer is already distributed in five states, plus D.C., and this move serves to further shore up and invest in their home turf, which I think is a critical move for mid-tier/regional brewery, particularly those of a similar certain age.

And, did someone say "indoor Kan Jam"?!

Regarding that other rumor - another new Sly Fox location, in Malvern, Chester County? That will have to wait for another day.




RUMORS VERIFIED: Sly Fox Opening Brewery Outpost in Wyomissing
Pottstown, Pennsylvania – For more than 20 years, Sly Fox Brewing Company has remained focused on producing quality lagers and ales while building a reputation for their establishments—two festive pubs in southeastern Pennsylvania featuring a revolving list of award-winning beers and a lineup of can’t miss events.

A legendary goat race, a massive outdoor concert and Boot Camp– where the brewery gives away a trip to Ireland on St. Patrick’s Day–are just a few of the many creative events that contribute to making Sly Fox pubs unique in the universe of craft beer destinations.

Since opening their doors in 1995, the Sly Fox pubs have become local fixtures, community allies and favorite spots for beer appreciation. Celebrating, meeting friends and enjoying consistently creative cuisine is what we are about.

The family-owned operation is launching a third location just 20 miles west of the Pottstown brewing operation, in Wyomissing, Pennsylvania. “We look forward to immersing ourselves in the community and working with local charities and creating activities at the new location,” stated John Giannopoulos, Sly Fox Brewing Company president.

“Wyomissing is a booming neighborhood,” says Giannopoulos. “There are large employers, great residential sections, a museum, and improvement happening all over. There are tons of great street festivals, events, and the restaurant selection is top notch! We are very excited we are to be part of the future growth here.”

The newest Sly Fox outpost will be located at 801 Hill Avenue on the eastern edge of the Borough of Wyomissing in a renovated building that was formerly a part of the expansive VF Outlet. Most recently a Dooney & Bourke™ retail store, the building that Sly Fox Wyomissing will call home is part of a development poised to transform Wyomissing into the ideal live, work, and play location in Berks County.

Philadelphia-based Equus Capital Partners purchased the 24-acre center from Vanity Fair Corporation at the end of 2016 with the intention of redeveloping it as a mixed-use campus. Equus has committed more than $70M into Phase I of the Knitting Mills, and Phase II, a 20-acre site north of the main campus, has already attracted corporate tenants interested in new construction build-to-suit offices.

In addition to retaining the retail outlets and McDonald’s, the campus will be anchored by a new Wawa and corporate office users such as UGI Services’ regional headquarters and Tower Health’s corporate offices.

Incorporated in 1906, Berkshire Knitting Mill began as an experimental hosiery factory and, for a time, was the largest fashion knitting mill in the world.

“There’s a real sense of history here and throughout the Wyomissing area,” reflects Giannopoulos. “With the unique architecture and use of materials, these older buildings evoke a true sense of nostalgia. It’s great to see the community rallying behind it and repurposing the space.”

The 7,000+-square-foot building features two floors and will include a newly installed wrap-around deck. Materials, including 100-year-old bricks from the original Berkshire Knitting Mills, will be featured prominently into the Sly Fox decor and buildout.

“We’re envisioning a casual dining and bar atmosphere upstairs and a game room below like nothing else,” adds Giannopoulos. “The lower space is wide open with room for a stage and bar games. There’s even room for an indoor Kan Jam Tournament!”

Sly Fox Wyomissing will focus on developing a fresh and locally sourced menu to accompany their well-regarded beer portfolio. The convenient location, just off of Penn Avenue, is a prime spot for foodies and craft beer aficionados.

Sly Fox has had a strong presence in Berks County for many years. The brewery formed an alliance with the Reading Fightins two years ago and sponsored the team’s Power Alley Pub.

“We are thrilled to get Sly Fox as a lead tenant and believe they will attract other restaurants and stores as well as providing an important amenity for the employees located on campus and residents of Wyomissing and West Reading,” offers Kevin Flannery, acquisition associate and asset manager at Equus Capital Partners, Ltd.

Sly Fox Brewing Company’s Wyomissing announcement comes hot on the heels of other ambitious changes at the brewery that are being positively received in the beer community.

These changes include a brand refresh and three new offerings: Sly Fox Mudlust Coffee Porter, Vulpulin IPA and Alex’s Lemon Wheat, a brew that benefits the Alex’s Lemonade Stand Foundation.

“We’re really excited to create something special in Wyomissing,” says Giannopoulos. “A local pub that offers our award-winning beer lineup, but more—a community asset that people will love.”

About Sly Fox Brewing Company
Since their inaugural brew in 1995, Sly Fox has crafted more than 100 different top-notch craft beers. Their critically acclaimed year-round lineup and highly anticipated seasonals are available in their brewpubs in Phoenixville and Pottstown, as well as top bars and restaurants in PA, NJ, NY, MD, VA and Washington, DC. They were the first craft brewery in the mid-Atlantic to put in a canning line, adding it to their facility in 2006, and with it, earned the first-ever Great American Beer Festival (GABF) medal awarded to a canned craft beer, in 2007. They have earned GABF medals virtually every year since, including a gold medal for Grisette Summer Ale in 2017, and are widely recognized as among the region’s best and most enduring craft breweries.




© Bryan J. Kolesar and The Brew Lounge, 2018. All content is owned and uniquely created by Bryan J. Kolesar. Unauthorized use and/or duplication of this material without express and written permission from Kolesar is strictly prohibited. Excerpts, images, and links may be used with advance permission granted and only provided that full and clear credit is given to Bryan J. Kolesar and The Brew Lounge with appropriate and specific direction to the original content. Contact Kolesar at TheBrewLounge@gmail.com


Tuesday, May 16, 2017

I'll be selling/signing books (and giving free samples of beer) on Thursday, May 18


It's about time to get some content here beyond the weekly and monthly calendars. They're wildly popular, but still, with Philly Beer Week quickly approaching, I've got to get the habit back here in these pages. Plus, the social media landscape certainly ain't what it used to be.

In that spirit, here's a softball. If you're anywhere in the ballpark of Berks County, Pa. in two days (Thu. 5/18), stop by and check me out at the Wyomissing Public Library. From 7 p.m.-9 p.m. It's been a while since my last signing event and I'm looking forward to this one, partly because it'll be just a few miles from where I grew up.

Of course, the idea is for me to sell my book - Beer Lover's Mid-Atlantic - but I'll also help to prime the pump and loosen your wallet by sharing a bunch of beers from breweries covered in the book. Maybe even a couple special other ones. But you'll need to attend to find out.




© Bryan J. Kolesar and The Brew Lounge, 2017. All content is owned and uniquely created by Bryan J. Kolesar. Unauthorized use and/or duplication of this material without express and written permission from Kolesar is strictly prohibited. Excerpts, images, and links may be used with advance permission granted and only provided that full and clear credit is given to Bryan J. Kolesar and The Brew Lounge with appropriate and specific direction to the original content. Contact Kolesar at TheBrewLounge@gmail.com