Showing posts with label 2005. Show all posts
Showing posts with label 2005. Show all posts

Monday, March 09, 2015

Ten years of serving at The Brew Lounge - Let's Get It Started - Part 2



2005.

There was Hurricane Katrina. The second term of Truthiness began in the White House. Pope John Paul II died. Prince Charles married Camilla. Lance Armstrong "won" again, for the seventh time. There was Terri Schaivo. And bird flu. Hitch. Brokeback Mountain. Mr. & Mrs. Smith. Carrie Underwood.

In beer circa 2005, CNN covered RateBeer.com's poll of the top breweries/beers of the world. At that time, AleSmith from San Diego came in at #1, Westvleteren at #4, Dogfish Head #9, and Victory #14. Cantillon was #32, McKenzie Brew House #35, and Triumph #41.

"In fact, about the only region thirsting for good brewers seems to be the Deep South. No company there makes it onto RateBeer's Top 50 list. And in many states in Old Dixie, it's a challenge to find any beer besides the mass-marketed varieties." Times certainly have changed that list, particularly where the South is concerned.

And, The Brew Lounge was born.

It began innocently enough in August/September 2005. Friend, neighbor, and homebrewer Adam Beck asked if I'd be interested in contributing to this blog thing he started. Sounded great to me. I liked beer. I liked writing and communicating. I liked helping inform others about the merits of "different beer".

At the time, it went by the name Beer Bits. Get it? Writing about beer on a computer. Bits. Bytes. About beer. Clever. Not much later it became known as The Brew Lounge.

I didn't have any master plan for how or what I would contribute or what I wanted to accomplish, even short-term, out of this little venture. But I'd just been to a beer dinner with a group of friends at the famed Monk's Cafe in Philly where Dominique Friart came from Belgium to showcase her St. Feuillien beers.

This seemed as good of a way as any to begin. I enjoyed getting into the details of the event, the food, the beer, and the people. With that, a monster was born.

Check it out at this link and, if you'd not seen it before, see what you think of my early days of beer writing. If anyone says it's impressive, I'll probably accuse you of fibbing.

This review concept struck a chord with me and led me to do similar writeups through the few remaining months of 2005 at Firewaters, World Cafe Live (a Hurricane Katrina benefit), Grey Lodge, Beer Yard (a Southampton tasting), The Black Door (anyone remember this short-lived South Street-area bar?), The Foodery (when there was only one in the Philly area), and Independence Brew Pub (today the home of Field House across from the venerable Reading Terminal Market).

Come to think of it, I wonder if the Firewaters article is where my first "What's On Tap" list came from? Probably. I'll talk more about that in a future installment of this Ten-Year Series.

In the remaining months of 2005, I also branched out — as would become a pattern in future years — to Maryland with The Brewer's Art and Dogfish Head Alehouse, to DC with Dave Alexander's RFD (Regional Food & Drink), and a whole lot of NYC.

I've since given up the cataloguing, but I'd kept an index for many years of all the places I'd visited across the country and subsequently written about. It's here at this link and you can use it as a jumping off point to explore any of the many dozens of places I've shared with you over the years.

Lots of miles, beers, and cheers. I wouldn't trade them in for anything.




Monday, February 23, 2015

Ten years of serving at The Brew Lounge - Where has time gone? - Part 1



After twenty-plus years drinking the good stuff and now approaching ten years writing about it, if I had a dollar for every time someone said I should write a book about beer, I would've never had to write a book about beer.

Last winter, after eight years of time served at The Brew Lounge, I was approached to write "Beer Lover's Mid-Atlantic", what has turned out to be a 416-page book about the good beer producers and bars/restaurants of PA, NJ, MD, and DE. It's due to hit the virtual and brick-and-mortar bookstores on May 7.

Long before that there was The Brew Lounge — the blog. Yup, a blog is what started it all. In 2005. I resisted for many years being referred to as a "blogger", with all the baggage and implication that comes along with it. Somewhere along the way, however, I began hearing folks from within the industry introduce me as a "respected blogger". People that I was writing about respected me and vouched for me. That, as they say, was a game changer.

My attempt to take a professional approach to dealing with the people and the subject of beer had paid off. My desired objective of providing independent information that consumers could use was being realized. Through the years on The Brew Lounge, there have been all types of information surfaced in all sorts of ways: Interviews; Tap lists; Weekly news; Beer reviews; Event calendars; Construction updates; Dinner and event reviews; Bar reviews; Obituaries; Travel guides; Plenty of pictures and videos; and on and on. Beer running material and events too; long before it became trendy.

Admittedly, during the last ten years with the dawn and explosion of social media, my long-form writing on The Brew Lounge has taken a back seat to much less frequent full-length reviews and articles often in favor of shorter snippets of information on the likes of Twitter and Facebook. Pictures, in this multimedia world, have become more important than ever as well. It's a strange world attempting to figure out where and how to share information for maximum benefit in a more-dynamic-than-ever beer industry. The book's release and subsequent sales figures will probably add some insight to the topic as well.

Over the next six months, I'm going to take a look back on how I got from 2005 to 2015. I used to track stats but gave up on that years ago when I didn't feel I could trust (or determine to what extent they mattered since I've never derived a significant source of income from these beer-y endeavors) them with all the different avenues springing up for content. Basically, though, ten years have seen more than 3,000 postings to The Brew Lounge come and go and over a million visits. Compared to more established and better linked beer writers, these numbers pale in comparison. But hopefully the quality wins out and, at the end of the day, I've helped to move the needle just a few ticks as the industry continues to plow headstrong into the future.

I hope you enjoy this walk down memory lane and would appreciate hearing your thoughts in the comments section and/or social land over at my Facebook page and Twitter feed. Cheers to more years with great beers!