Wednesday, April 20, 2016

Craft Brewers Conference/World Beer Cup 2016: Where To Drink/What To Do in Philadelphia


NOTE: My original commentary from 4/20/16 has been moved to the bottom to get you to the event listings faster.

Our local breweries and bars are not rookies in putting together events throughout the year. Here's what's on tap thus far and open to the public from May 2-7. It's where you'll get to drink some of the area's and country's finest beers and rub elbows with some of the industry's brightest. Of course, as usual, please let me know if I'm missing anything.

(Find my top recommendations, as of 4/22, over at this link)

Alla Spina
  Wed. May 4 — Happy Hour with Goose Island
  Thu. May 5 — Sour Happy Hour with Almanac Beer Co.

American Sardine Bar
  Wed. May 4 — Coronado
  Thu. May 5 — Cinco de Mayo w/ Ballast Point

Bainbridge Street Barrel House
  Mon. May 2 — Hosting Saltwater Brewery
  Tue. May 3 — Hosting Shelton Brothers Importers and their UK brewers and beers
  Thu. May 5 — Hosting Lakefront Brewery and Sprecher Brewing
  Thu. May 5 — Hosting Bruery and Bruery Terreux
  Fri. May 6 — Hosting Bunker Brewing and Finback
  Sat. May 7 — Hosting Voodoo Brewery

BarLy
  Mon. May 2 — St. Benjamin Event
  Tue. May 3 — Stone Brewery Event
  Wed. May 4 — Dominion Pinup Girl Event
  Thu. May 5 — Lancaster Brewing Company Event

Bottle Bar East
  Tue. May 3 — Hardywood Park
  Wed. May 4 — Destihl
  Thu. May 5 — Stone
  Fri. May 6 — Burial Beer
  Sat. May 7 — Wicked Weed

Brick and Mortar
  Mon. May 2-Sat. May 7 — Ballast Point Tap Takeover

Brü
  Tue. May 3 — CBC '16, Take 1: Almanac and Forest & Main
  Tue. May 3 — CBC '16, Take 2: Surly and Gigantic
  Wed. May 4 — CBC '16, Take 3: Jolly Pumpkin
  Wed. May 4 — CBC '16, Take 4: Maine Beer Company
  Wed. May 4 — CBC '16, Take 5: Green Bench and Wicked Week
  Thu. May 5 — CBC '16, Take 6: Fat Head's
  Thu. May 5 — CBC '16, Take 7: Prairie and Grimm
  Thu. May 5 — CBC '16, Take 8: Cascade
  Fri. May 6 — CBC '16, Take 9: Shelton Imports

City Tap House-Logan Circle
  Tue. May 3 — Bell's Brewery Eccentric Cafe Experience
  Thu. May 5 — Cinco de Sunlight at Collaboration Station

City Tap House-University City
  Tue. May 3 — New Belgium & Friends
  Wed. May 4 — Charlie Bravo Charlie; $100

Clarkville
  Thu. May 5 — JDub's Brewing Night

Coeur
  Tue. May 3 — 2SP + Bagby Brewing
  Wed. May 4 — The Montreal Express Brasserie Dunham + Trou du Diable + Dieu du Ciel + Les Trois Mousquetaires

Devil's Den
  Mon. May 2 — Ballast Point Tap Takeover
  Tue. May 3 — Terrapin Brewing Tap Takeover
  Wed. May 4 — Ommegang, Boulevard, & Duvel
  Thu. May 5 — Michigan Brewer's Guild
  Thu. May 5 — Stone Brewing Tap Takeover
  Fri. May 6 — Sour Beer Invitational

Electric Factory
  Thu. May 5 — Mastodon presented by Surly Brewing Co., Champion Brewing Co. and BSG Craft Brewing; $32.50

Fado Irish Pub
  Wed. May 4 — Craft Beer Pub Quiz

Fergie's Pub
  Tue. May 3 — Firestone Walker Beers, Bonney, Sweets, and Dice

Field House
  Thu. May 5 — Yards Comedy Night After Party

Fox & Hound
  Wed. May 4 — Craft Malt Tap Takeover; $Free

Good Dog Bar
  Mon. May 2 — Two Roads & Sly Fox Event
  Tue. May 3 — Firestone Walker Event
  Wed. May 4 — Brooklyn Beer Event
  Thu. May 5 — Green Flash & Alpine Beer Event
  Fri. May 6 — Yards Beer Event

Han Dynasty
  Tue. May 3 — Happy Hour with New Belgium

Hawthornes
  Mon. May 2 — Sole Artisan Ales and Bunker Brewing
  Wed. May 4 — Surly and Friends Rare Beer House Party
  Thu. May 5 — Kings of Queens
  Fri. May 6 — Who Doesn't Like A Threesome

Heritage
  Wed. May 4 — Hop Trüb Lime Machine 80's Bash

Johnny Brenda's
  Tue. May 3 — Introduction of Brotherly Suds

Jose Pistola's
  Tue. May 3 — Late Night with Joe Gunn: CBC Edition
  Wed. May 4 — Late Night with Joe Gunn: CBC Edition
  Wed. May 4 — Brasserie De La Senne & Bagby Beer Company
  Thu. May 5 — Cinco de Mayo Block Party Featuring Yards Brewing

Kite & Key
  Mon. May 2 — New Belgium
  Tue. May 3 — Firestone Walker Lunch
  Wed. May 4 — Green Flash

Local 44
  Wed. May 4 — Tired Hands + Bluejacket

Lucky's Last Chance
  Tue. May 3 — Tuesday Tapping with Mispillion River
  Tue. May 3 — Late Night with Green Flash/Alpine
  Wed. May 4 — Great Divide Joins Us on Whiskey Wednesday
  Fri. May 6 — Happy Hour with Stone Brewing

Martha
  Wed. May 4 — A Barrel-Aged Symposium with Scott Vaccaro of Captain Lawrence
  Thu. May 5 — Great Minds Think Alike: Jester King, Green Bench, and Tired Hands
  Fri. May 6 — Martha Goes to Space! with Other Half Brewing, Oxbow and Monkish

McCrossen's Tavern
  Tue. May 3 — Hop Till You Drop with Evolution and Fat Head's
  Thu. May 5 — Sour Showcase with Free Will Brewing Company
  Fri. May 6 — Get Goose'd
  Sat. May 7 — Honey Bunches of Hall and Oats

Memphis Taproom
  Wed. May 4 — The Mighty Memphis Taproom Welcome Wagon: Sly Fox welcomes Stone and Draai Laag
  Thu. May 5 — The Mighty Memphis Taproom Welcome Wagon: SØLE and Forest & Main invite Burial Beer Company and Other Half
  Fri. May 6 — The Mighty Memphis Taproom Welcome Wagon: 2SP hosts Half Acre and Wiseacre

MilkBoy
  Tue. May 3 — CBC After Party with Ship Bottom Brewery

Monk's Cafe
  Tue. May 3 — Wicked Weed
  Wed. May 4 — New Belgium class; $45

Moriarity's Irish Pub
  Mon. May 2 — Green Flash & Alpine CBC Welcome Party

National Museum of American Jewish History
  Thu. May 5 — Amber Waves; $35

Philadelphia Brewing Company
  Thu. May 5 — International Beer Run

Prohibition Taproom
  Tue. May 3 — Goose Island CBC Tap Takeover
  Wed. May 4 — DMV does Philly

St. Benjamin Brewing Company
  Wed. May 4 — Kumpelbier Firkin Tapping

Smokin' Betty's
  Tue. May 3 — Food Pairing with Green Flash and Alpine

Standard Tap
  Wed. May 4 — May the 4th Galactic Pageant
  Fri. May 6 — Tired Hands, Stone, and Other Half
  Sat. May 7 — Sour Brunch

Strangelove's
  Mon. May 2 — Pink Boots Society / CBC Kick Off
  Tue. May 3 — Victory Brewing + Australian Hop Growers Association
  Wed. May 4 — Brewery Pile Up (Perennial + Half Acre + JDub's + Free Will)
  Thu. May 5 — Brewery Pile Up (Neshaminy Creek + Night Shift Brewing + Against The Grain)

The Abbaye
  Tue. May 3 — U Buy The Glass: Taste of the Carolinas
  Wed. May 4 — U Buy The Glass: Weyerbacher

The Bishop's Collar
  Tue. May 3 — Jimmy Meiers & The Beers
  Wed. May 4 — 10 Barrel & More Event
  Fri. May 6 — Meet New Belgium's Head Brewer

The Cambridge
  Mon. May 2 — CBC Trio: Almanac, Half Acre, and Wiseacre
  Tue. May 3 — Short's 24 Tap Takeover
  Wed. May 4 — Lakefront Brewery Happy Hour
  Thu. May 5 — Funky Buddha, 3 Ways of Speedway, and more

The Industry Bar
  Mon. May 2 — Brooklyn Beer Pairing
  Tue. May 3 — Stone Brewing Late Night Snack & Beer Pairing Event
  Wed. May 4 — Fat Head's Rare Beer Event
  Thu. May 5 — Iron Hill World Beer Cup Event
  Fri. May 6 — Ballast Point Hawaiian Friday Beer Event

The Institute
  Mon. May 2 — I want Can-dy!
  Tue. May 3 — Slinging Suds with Southern Tier
  Wed. May 4 — Fun with Flying Dog and Play Doh!
  Thu. May 5 — Fun with Flying Dog and Play Doh!

The Khyber Pass Pub
  Tue. May 3 — Founders Takeover
  Wed. May 4 — Baird Beer Event
  Thu. May 5 — Epic & Elevation Event

The P.O.P.E.
  Tue. May 3 — Surly Tap Takeover

Tio Flores
  Wed. May 4 — 10 Barrel and Tacos

Tria Taproom
  Tue. May 3 — 4 Countries, 4 Brewers, 4 Beers: Shelton Brothers Showcase
  Wed. May 4 — A Romantic Evening with Dr. Bill and Rare Barrel-Aged Beers from Stone Brewing Company
  Thu. May 5 — The Wonderful World of B. United International

Tria Cafe-Fitler Square
  Wed. May 4 — Nebraska - Not Just A Bruce Springsteen Album

Tria Cafe-Rittenhouse Square
  Wed. May 4 — We Lost Our Opening Staff to El Segundo - a Tria Alumni Reunion

Tria Cafe-Washington Square
  Thu. May 5 — No Attitudes, Just Beer: Happy Hour with Surly Brewing Co.

Trocadero Theatre
  Thu. May 5 — Yards Comedy Night

U-Bahn
  Tue. May 3 — CBC Underground #1: Founders
  Wed. May 4 — CBC Underground #2: Hwy. 128 Happy Hour
  Wed. May 4 — CBC Underground #3: New Holland Jamboree
  Thu. May 5 — CBC Underground #4: Firestone Walker
  Thu. May 5 — Beer-lesque: Vixens, Vintages, & Variety; $20
  Fri. May 6 — CBC Underground #5: Tröegs

Union Transfer
  Wed. May 4 — We CAN Jam

Varga Bar
  Thu. May 5 — Moscow Mule and Greyhound Lunch
  Thu. May 5 — The American Cinco De Mayo Party of the Year
  Fri. May 6 — The Officially Unofficial Award Show After Party Award Show

Xfinity Live! — CANCELLED
  Wed. May 4 — Philadelphia Craft Beer Invitational; $35

Yards Brewing Company
  All Week — CBC Week

In case you weren't aware, roughly 13,000 industry professionals will be in Philadelphia from May 2-May 6. While their conference doings are closed to the public — as is typical at this sort of convention — parties and events of all shapes and sizes will be taking place all around town and many will be open to all.

I couldn't wait to finish mowing last night because I was stewing up a rant about the variety of events that I'd become aware of in recent weeks surrounding the upcoming Craft Brewers Conference (CBC) and biennial World Beer Cup (WBC).

Lacking a centralized promotional vehicle for the city's bars and breweries (and I'll be pleased to be corrected if I'm wrong), during the past couple weeks I've gathered what I've found in PR e-mails, FB postings, and random tweets and whispers in the wind. And until later last night, I sensed a real lack of focus on local breweries in these scheduled events.

After a couple more hours of sifting through yet more leads (which I imagine will continue right up until May 2), I now have a list of over 75 events in the first week of May coinciding with CBC/WBC. Quite a few bar events that I see are on the list now have a more proper focus on the breweries of the immediate Philly city and suburbs.

Still missing, however, is an event or events that focus on what we are often fond to say that we're proud of, but maybe haven't done the best job of representing to the broader market. Yes, I know the market is irrationally fixated on IPAs and beers masquerading as IPAs in name but aren't really IPAs. But we've always talked a big game in the lager world.

We trot out Dock Street's Royal Bohemian Pilsner, Sly Fox Pikeland Pils, Stoudts Pils, Tröegs Sunshine Pils and Troegnator Double Bock, and Victory Helles and Prima Pils as beers that have stood the test of time. They're joined by newer guys on the scene such as 2SP's DelCo Lager, Philadelphia Brewing's Kenzinger, and Neshaminy Creek's Trauger Pils and Churchville Lager.

While the rest of the country has slowly caught up with their own lager brewing, the greater Philadelphia region has excelled in this area for quite some time. So hey bar event organizers, let's recognize that. You say that a lager-ish, session-ish type of beer event is a tough sell for bars? Remember that these 13,000-ish brewers, owners, reps, and other industry personnel are not your typical customers.

It was Sam Calagione of Dogfish Head that was recently quoted: "At CBC, you’ll learn about your own business. At Philly Beer Week, you’ll learn about Philadelphia consumers." And Tomme Arthur echoed similar sentiments in the same article with "The two events reach totally different audiences, which is why I’m coming back for both. Any brewery that thinks they’re going to reach consumers at CBC is crazy."

Sure, they want the sours, the double IPAs, the barrel-aged stouts, and the oddly spiced one-offs. But there are already plenty of those events around this year's CBC and, quite frankly, available in many other parts of the country where these attendees call home. They're coming to Philly and they've heard that we've got a great pub culture and a spectacular lager-based history (have you told them where they can find the John Wagner historical plaque in Northern Liberties — have you seen it?). Let's show them.

Well, that wasn't quite the rant I initially imagined. There are still gaps to be filled on the CBC/WBC off-site events calendar. And hopefully I'm still to be pleased as the coming weeks unfold.



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